harley davidson

production | design | fabrication | event coordination

Harley-Davidson is an American motorcycle manufacturer founded in 1903 in Milwaukee, Wisconsin that has grown into a multinational company and an auto industry leader. Because of their dominate national presense, Harley-Davidson presented the challenge of having multiple shows nationwide that would appeal to customers and licensees alike.

The greatest challenge of this request was not the different states of which these shows resided, but the close timing they had to one another. Our team was tasked with the challenge of creating a 70×70 booth space with elements that were high quality, modular, and durable enough to withstand eight differ ent back-to-back shows across the United States over the course of two

months.

In order to accommodate this demanding timeline, our team took the oppor tunity to facilitate multiple services (event coordination, booth re- design, pro duction) in order to help the client manage several events at once. Our design team helped Harley-Davidson rework their original booth structure and layout to better ensure the project’s modularity and mobility, as it traveled from show to show.

Ultimately, our team was able to produce a high quality exhibit that was successfully installed at eight different venues across the country. In addition to the eight shows nationwide, we also assisted Harley-Davidson with coordinating three different licensee events in Miami, France and Singapore.