production | design | fabrication | print

Gator Cases was founded in 2000 by father-daughter team Jerry Freed and
Crystal Morris in Tampa, Florida. Initially, they launched with a small offering
of molded plastic guitar cases at the Summer NAMM show in Nashville,
Tennessee. From there, they expanded the product line to include case and
bag solutions for pro audio, IT, audio visual, general utility, band instrument,
and percussion. The line now consists of over 1000 different solutions that
are made from vacuum-formed plastics, rotational-molded plastics, wood,
sewn, and EVA materials.

In late November 2018, Redsmith was asked to build a completely custom
50×50 booth for Gator Cases to debut at the 2019 NAMM Show. The show
kicked off on Thursday, January 24. With less than two months and holidays
to boot, Redsmith accepted the challenge.

Even though it was a difficult, and at times seemingly impossible, the
Redsmith team came together to make it happen. Our team worked around

the clock leading up to the show, and even worked with our partner in Ana-
heim to obtain access to a warehouse for any last-minute additions, changes

and/or modifications that were needed on site. The booth came together,
and the client was happy when the show opened.

Redsmith prides itself in rarely saying no which is what sets us apart. This
project tested us as a company, but truly brought us together as a team.